🎨 COLOR PALETTE
Exact Color Codes:
RJN Green: #2E7D32
RJN Blue: #1976D2
RJN Yellow: #FBC02D
RJN Purple: #7B1FA2
RJN Red: #D32F2F
Text Charcoal: #2C3E50
White: #FFFFFF
🔤 TYPOGRAPHY
Primary Font: Inter (Google Fonts)
Font Weights: 700 (Bold) | 600 (Semibold) | 400 (Regular)
Hierarchy:
- H1: Inter Bold 700 | 48px
- H2: Inter Semibold 600 | 36px
- H3: Inter Semibold 600 | 24px
- Body: Inter Regular 400 | 16px
- Caption: Inter Regular 400 | 14px
Print Alternative: Helvetica Neue
🎯 KEY MESSAGES
"Powder is the Solution"
"1 tub = 1,600 fills, <6p per bottle"
"Less transport, Less storage, Less disposal"
"20+ years FreshClean performance"
⭐ BRAND VOICE
- Friendly: Approachable, helpful, use "you" and "we"
- Expert: Confident, data-driven, industry knowledge
- Collaborative: Partnership-focused, provide solutions
📋 LOGO GUIDELINES
- Clear Space: Equal to height of "RJN" letters
- Digital Minimum: 120px width
- Print Minimum: 25mm width
✅ DO:
- Use clean backgrounds
- Maintain clear space
- Scale proportionally
❌ DON'T:
- Stretch or modify
- Use low contrast backgrounds
- Alter molecular structure
📞 CONTACT INFORMATION
Address: 5 The Ridgeway, Thorney Lane, Iver, Buckinghamshire, SL0 9HX
Phone: 01753 655076
Email: enquiries@rjnchemicals.co.uk
Website: www.rjnchemicals.co.uk
Director: Ross Stevens
Company Registration: 04234410
📁 FILE LOCATIONS
Brand Guide: `/Users/office_mac_2/.openclaw/workspace/RJN-Brand-Identity-Guide-Complete.pdf`
Quick Reference: `/Users/office_mac_2/.openclaw/workspace/RJN-Brand-Quick-Reference.pdf`