# RJN Cleaning Powder Campaign — Status Update
Date: 2026-03-20
Type: Proactive internal prep loop

## What changed this cycle
1. **Integrated new internal priority note**
   - Source integrated: `notes/rjn-campaign-priority-2026-03-19.md`
   - Alignment check confirms same three-theme structure (FreshClean, SanitiserPlus, Water Stewardship).

2. **Created leadership decision artifact**
   - Added `deliverables/leadership-briefing-outline-v1-2026-03-20.md`
   - Includes 8-slide flow, decision ask, recommended launch pair (A+B), timeline, and blocker callouts.

3. **Prepared claim-safe framing for briefing use**
   - Reinforced language constraint: no quantitative efficacy/sustainability claims until legal substantiation sign-off.

## Message/asset intake check (Richard/Nicoletta)
- Checked project tree + notes area for new inputs.
- **Found one new internal note** relevant to campaign priorities and integrated it.
- **No new raw media/assets** (logo masters, legal sheet, proof data pack) detected in this run.

## Active blockers
- Leadership to pick the first two themes for wave 1 launch.
- Legal substantiation approval for quantitative claims.
- Final product-proof dataset lock for external-facing copy.

## High-value outputs completed this cycle
- Added `deliverables/leadership-briefing-slide-copy-v1-2026-03-20.md`
  - Full slide-ready copy + speaker cues for all 8 briefing slides.
- Added `strategy/website-content-map-variant-AB-v1-2026-03-20.md`
  - Wave-1 web structure tuned for fast conversion (FreshClean + SanitiserPlus).
- Added `strategy/website-content-map-variant-AC-v1-2026-03-20.md`
  - Alternative web structure tuned for authority narrative (FreshClean + Water Stewardship).

## Message/asset intake check (Richard/Nicoletta) — this run
- Rechecked campaign folders and nearby notes.
- Found two additional internal strategy notes and integrated both:
  - `notes/rjn-campaign-themes-2026-03-20.md`
  - `notes/rjn-leadership-next-steps-2026-03-20.md`
- No newly dropped raw media files detected in campaign assets during this pass.

## Additional high-value output (this run)
- Added `deliverables/theme-decision-tracker-v1-2026-03-20.md`
  - One-page leadership tracker with readiness scoring, support points, dependencies, and a 72-hour trigger plan once theme choice is confirmed.
  - Designed to reduce decision friction and convert leadership selection directly into build sequencing.

## Blocker state after update
- **Still open:** leadership theme selection, legal substantiation, proof-pack final lock.
- **Unblocked once decision lands:** execution can move immediately using the new trigger plan.

## Additional internal prep (18:15 UTC loop)
- Created production-ops bridge file:
  - `deliverables/asset-intake-and-storyboard-binding-v1-2026-03-20.md`
- Implemented standardized asset intake folder structure for faster inbound processing:
  - `assets/inbox/`, `assets/master/`, `assets/derived/`, `assets/approval/`
- Added explicit shot-binding matrix (Boards A/B/C) so future inbound files from Richard/Nicoletta can be mapped to timeline IDs without re-planning.
- Intake check in this loop found **no new direct media drops** from Richard/Nicoletta in campaign assets.

## Additional internal prep (21:15 UTC loop)
- Rechecked campaign notes/assets for new inputs from Richard/Nicoletta.
- **No new message notes or raw media drops** detected since the prior 18:15 loop.
- Added decision-to-execution bridge artifact:
  - `deliverables/theme-to-channel-activation-matrix-v1-2026-03-20.md`
  - Includes a fast decision map for A+B / A+C / A+B+C, channel emphasis per choice, blocker-aware gating, and a 10-day activation sequence tied to existing project files.
- No external sends, outreach, or risky actions performed.
