# RJN Brand Assets Manifest

*Complete inventory of all brand resources for RJN Chemicals*

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## Master Brand Guidelines
- **RJN-Chemicals-Brand-Identity-Guide-2026-03-16.md** - Complete brand guidelines (15,651 bytes)
- **RJN-Brand-Quick-Reference.md** - Quick cheat sheet for designers

## Brand Logo Resources
- `rjn-logo-circular-2026-03-16.jpg` - Clean circular logo with molecular structure
- `rjn-brand-guidelines-2026-03-16.jpg` - Full brand guidelines with messaging framework

## Color & Typography References  
- `rjn-typography-color-guide-2026-03-16.jpg` - Typography and color specification guide
- Hex codes: Green #2E7D32, Blue #1976D2, Yellow #FBC02D, Purple #7B1FA2, Red #D32F2F
- Primary font: Inter (weights 300-700)

## Product Imagery
- `rjn-clean-powder-products-2026-03-16.jpg` - Product packaging and application examples
- `freshclean-bottle-pouch-spoon-reference-2.jpg` - FreshClean product examples
- `spray-bottle-reference.jpg` - Application imagery reference
- `tub-spoon-reference.jpg` - Usage and dilution reference

## Visual Style References
- `color-reference-3.jpg` - Original color palette guide
- `rjn-logo-reference.jpg` - Additional logo variations
- White backgrounds, minimal props, professional lighting
- Scientific/molecular aesthetic consistent across all materials

## Brand Architecture

### Core Messages
- Environmental benefits (point-of-use mixing)
- Cost efficiency (reduced transport/storage)
- Proven performance (20+ years FreshClean, 15+ SanitiserPLUS)

### Target Audiences
- B2B contract cleaners
- Facility managers
- Hospitality sector  
- Public sector organizations

### Brand Attributes
- Professional but approachable
- Scientific expertise
- Environmental responsibility
- Cost-conscious
- Proven and reliable

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**All assets ready for immediate implementation across digital and print applications**