# FreshClean Website Hero Copy v0 (Pre-brief)
Date: 2026-03-13
Status: Internal draft pending Nicoletta design direction + legal review

## Variant A — Operations & cost focus
**H1:** Stop transporting water. Start cleaning smarter.
**Subhead:** FreshClean concentrated powder turns on-site water into ready-to-use cleaning solution in minutes.
**Primary CTA:** Book a quick demo
**Secondary CTA:** Download dilution guide

## Variant B — Waste & sustainability focus
**H1:** Refill. Reuse. Reduce plastic waste.
**Subhead:** Replace repetitive liquid bottle logistics with a concentrated system built for high-volume teams.
**Primary CTA:** Request a sample pack
**Secondary CTA:** See how the system works

## Variant C — B2B reliability focus
**H1:** A cleaner system for facilities, contractors, and distributors.
**Subhead:** FreshClean helps teams standardize dilution, simplify stock handling, and support compliance-ready cleaning routines.
**Primary CTA:** Talk to our team
**Secondary CTA:** View implementation checklist

## Microcopy chips (pick 3-4)
- Built for high-frequency cleaning teams
- Refill workflow in 4 simple steps
- Lower transport/storage overhead
- Claims and usage guidance available

## Claim safety notes
- Use "up to 1,600 bottles" only with qualifier and approved calculation table.
- Avoid unqualified superlatives until legal/compliance wording is confirmed.
- Keep wording factual and process-led (no unsupported efficacy claims).
