# FreshClean Video Shot List + Asset Capture Brief v1
Date: 2026-03-14
Status: Internal prep (ready before new external inputs)

## Why this file
Bridge the gap between existing storyboard/VO scripts and production execution so we can move quickly the moment Richard/Nicoletta send final branding/legal inputs.

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## Master capture plan (re-usable across all cuts)

### Product hero captures (must-have)
1. **Tub hero front-on** (clean label, neutral white backdrop)
2. **Tub 3/4 angle** (depth + shape readability)
3. **Tub open-lid** (show powder texture)
4. **Pink spoon scoop close-up** (clear dose visual)
5. **Bottle + trigger close-up** (green trigger recognition)
6. **Bottle fill line close-up** (water level animation anchor)
7. **Bottle spray action** (fine mist + target surface)

### Process captures (must-have)
8. **Step 1: fill with water**
9. **Step 2: add powder scoop**
10. **Step 3: shake bottle**
11. **Step 4: spray + wipe**
12. **Refill/reuse loop** (same bottle repeated)

### Comparison captures (for "stop transporting water")
13. **Traditional burden visual**: stacked bottles/cartons (or icon scene)
14. **Lean system visual**: tub + reusable bottles side-by-side
15. **Simple split-screen frame** (left = old system, right = FreshClean)

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## Shot list by asset output

## A) Animation 1 — Stop Transporting Water (20–30s)

### Required shots/elements
- Title card (white background)
- Traditional logistics icons (truck/pallet/waste/cost)
- FreshClean kit reveal (tub + spoon + bottle)
- Side-by-side comparison lockup
- End slate

### Suggested sequence
1. `A1_S01_title_stop_transporting_water`
2. `A1_S02_old_system_logistics_burden`
3. `A1_S03_freshclean_kit_reveal`
4. `A1_S04_split_comparison_old_vs_new`
5. `A1_S05_end_reduce_waste_save_money`

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## B) Animation 2 — Up to 1600 Bottles (qualified claim)

### Required shots/elements
- Tub hero
- Spoon dose
- Water-fill step
- Counter/grid multiplication
- Claim qualifier frame

### Suggested sequence
1. `A2_S01_tub_hero`
2. `A2_S02_spoon_measure`
3. `A2_S03_add_water`
4. `A2_S04_bottle_count_growth_grid`
5. `A2_S05_claim_frame_with_asterisk`

### Compliance lock
- Always pair headline with qualifier: `*Depending on dilution ratio and use case`
- Keep as editable text layer pending substantiation approval.

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## C) Animation 3 — Easy to Use & Refill

### Required shots/elements
- Four-step instructional cards
- Refill/reuse loop visual
- Operations-friendly end slate

### Suggested sequence
1. `A3_S01_step1_fill`
2. `A3_S02_step2_add`
3. `A3_S03_step3_shake`
4. `A3_S04_step4_spray_clean`
5. `A3_S05_refill_reuse_repeat`

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## D) Website hero/supporting media (ready for Nicoletta design notes)

### Hero media options
- **Hero still option:** tub + bottle + spoon triad on white background
- **Hero loop option (6–8s):** fill → scoop → shake → spray micro-loop

### Supporting section visuals
- "How it works" 4-step strip (same assets from Animation 3)
- "Output efficiency" counter visual (adapted from Animation 2)
- "Operational benefits" icon row (waste/cost/storage simplification)

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## Asset organization standard (apply immediately for new inbound media)

## Folder targets
- Raw drops: `assets/inbox/YYYY-MM-DD/`
- Approved masters: `assets/master/`
- Cutouts/exports: `assets/derived/`

## Filename format
`freshclean_<asset-type>_<angle-or-step>_<version>_<yyyymmdd>.<ext>`

Examples:
- `freshclean_tub_hero_front_v1_20260314.jpg`
- `freshclean_process_step2_addpowder_v1_20260314.mp4`
- `freshclean_bottle_spray_closeup_v1_20260314.jpg`

## Metadata note (add in sidecar .md if needed)
- Source sender (Richard/Nicoletta)
- Date received
- Usage rights status
- Approved for external? (Y/N)
- Claim-sensitive? (Y/N)

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## Immediate next internal actions (no external dependency)
1. Build placeholder scene list in edit timeline using this naming structure.
2. Pre-create export presets: 1920x1080, 1080x1080, 1080x1920.
3. Keep claim/disclaimer text as one central editable block for all variants.
4. Wait for final legal substantiation + Nicoletta design direction before external-ready renders.

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## Blockers unchanged
- Logo/vector masters + palette specs
- Claim substantiation evidence for "up to 1600 bottles"
- Final legal/compliance wording
- Optional higher-res product stills for clean cutouts
