# RJN Cleaning Powder Campaign — Quick Theme Brief (2026-03-21)

## Leadership decision checkpoint
- **FreshClean (sustainability story):** hero for eco-credentials, ready slide copy and web treatments already describe concentrated powder, transport savings, and re-use. Legal still needs to bless explicit sustainability claims (e.g., CO₂, water savings) before any push.
- **SanitiserPlus (industrial strength):** asset bank and messaging for B2B sheen already written, plus animation hooks. Leadership can pair this with FreshClean to show capability breadth.
- **Water Stewardship (chemical brand promise):** waiting on proof data to match the story, but the channel activation matrix already maps Water Stewardship onto compliance-friendly angles (no overstated claims).

## Immediate prep cues (quick win)
- Leadership picks two themes → we trigger the existing decision-to-execution tracker (themes A+B / A+C / A+B+C) to release assets.
- No raw media dropped in last check; file/folder structure is ready. Delivery only waits on theme selection + legal clarity.
- Empire State vote + macro notes still live to keep the FX bias context ready for the next proactive loop.

## Blockers to call out
- Leadership theme selection (A+B vs A+C vs A+B+C) is still unscheduled.
- Legal sign-off for sustainability/Water Stewardship framing remains open.
- Final proof dataset for Water Stewardship needs the last measurement set before we can confidently push the copy.
