# FreshClean Website Content Block System (Pre-Brief) — v1

**Date:** 2026-03-14 18:15 UTC  
**Owner:** Internal prep (Bob)  
**Purpose:** Let us assemble a conversion-ready website quickly once Nicoletta sends design direction, without rewriting core messaging from scratch.

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## 1) Page architecture (recommended order)
1. **Hero (above the fold)**
2. **Proof snapshot strip (3 quick metrics)**
3. **How it works (powder → bottle workflow)**
4. **Use-case blocks by buyer type**
5. **Operational benefits (cost, storage, logistics)**
6. **Sustainability impact**
7. **Trust / compliance / qualifier section**
8. **Primary CTA block + secondary CTA**
9. **FAQ**
10. **Footer with contact + legal line**

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## 2) Content blocks with “claim-safe” tiers
Use this tiering so copy can publish early and upgrade as proof/legal assets arrive.

### Tier A — Safe now (no unapproved numeric claims)
- “Reduce plastic handling and simplify refill workflows.”
- “Concentrated format designed for easier storage and transport.”
- “Built for teams managing high cleaning throughput.”

### Tier B — Qualified claims (only with qualifier)
- “Can produce **up to** [X] bottles depending on dilution method and bottle size.”
- “Potentially lowers packaging waste versus single-use alternatives in many workflows.”

### Tier C — Substantiated claims only (do not publish until approved)
- Exact numeric yield claims (e.g., 1,600 bottles)
- Percent savings claims (cost/time/carbon)
- Comparative superiority claims vs named competitors

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## 3) Reusable copy modules (drop-in)

### Hero headlines (options)
- “Commercial Cleaning Power, Concentrated.”
- “One Powder. Hundreds of Ready-to-Use Bottles.”
- “Refill Smarter for High-Volume Cleaning Teams.”

### Hero subheads
- “FreshClean helps operations teams mix on-site, reduce handling friction, and keep cleaning supply workflows efficient.”
- “Built for facilities, contractors, and distributors that need scalable cleaning output with tighter storage logistics.”

### Primary CTAs
- “Request Product Info”
- “Book a 15-Minute Demo”
- “Get Distributor Pack”

### Secondary CTAs
- “See Use Cases”
- “Download Spec Sheet”
- “Talk to Sales”

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## 4) Audience-specific block templates

### A) Facilities / Operations managers
- **Pain:** Storage pressure, frequent reordering, inconsistent refill process.
- **Message:** “Standardize refill routines and reduce inventory friction.”
- **Proof placeholder:** [Insert approved workflow metric]
- **CTA:** “Request operations pack”

### B) Cleaning contractors
- **Pain:** Margin pressure + variable site demand.
- **Message:** “Scale supply without carrying excess ready-mixed bottles.”
- **Proof placeholder:** [Insert approved cost-per-use range]
- **CTA:** “Get contractor starter brief”

### C) Distributors / wholesalers
- **Pain:** Need differentiated value + easier sell-through.
- **Message:** “Position a compact concentrate format with practical operational upside.”
- **Proof placeholder:** [Insert approved reseller margin narrative]
- **CTA:** “Request distributor kit”

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## 5) Proof snapshot strip structure
Use 3 tiles only; avoid overloading.

- **Tile 1:** Yield / output claim  
  `Label:` “Output Potential”  
  `Value:` “[Approved claim or qualitative line]”

- **Tile 2:** Operational gain claim  
  `Label:` “Workflow Impact”  
  `Value:` “[Approved metric or qualitative line]”

- **Tile 3:** Sustainability claim  
  `Label:` “Packaging Impact”  
  `Value:` “[Approved metric or qualitative line]”

If approvals are missing, swap each Value for a qualitative statement from Tier A.

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## 6) Visual/content mapping to current available assets
- `assets/reference/freshclean-bottle-pouch-spoon-reference-2.jpg` → hero/product context
- `assets/reference/color-reference-3.jpg` → temporary visual direction only
- `assets/reference/rjn-logo-reference.jpg` → temporary logo reference only (not master)

**Do not lock final brand styles** until vector logo + palette specs arrive.

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## 7) Compliance insertion points
Define tokens once so legal text can be swapped quickly:

- `{{LEGAL_SHORT}}` → 1-line qualifier near claims
- `{{LEGAL_LONG}}` → full disclaimer in footer/FAQ
- `{{CLAIM_SOURCE_1}}` → internal substantiation source label

Apply `{{LEGAL_SHORT}}` immediately under any numeric or comparative claim.

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## 8) Build-ready handoff checklist for Nicoletta’s incoming brief
When her design notes arrive, capture:
1. Preferred visual style references (websites/brands)
2. Section priority (which blocks must appear first)
3. Tone preference (premium/technical/eco/pragmatic)
4. CTA preference (demo/sample/distributor)
5. Any hard constraints (colors/fonts/layout)

Then map her answers directly onto Sections 1–7 above.

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## 9) Internal decision from this draft
Until legal substantiation arrives, all website prebuild work should use **Tier A** copy by default and keep Tier B/C in placeholders only. This keeps progress high while avoiding compliance risk.