# Asset Intake + Storyboard Binding (v1)
Date: 2026-03-20
Status: Internal prep (no external sends)

## Why this exists
To remove friction between "new files arriving from Richard/Nicoletta" and production readiness. This file defines exactly where files land, how they are tagged, and which storyboard shots they unlock.

## Intake check (this loop)
- New direct campaign messages/assets from Richard/Nicoletta detected in project tree this cycle: **none**
- Existing reference assets remain in: `assets/reference/`
- Existing strategic notes already integrated in prior loop:
  - `notes/rjn-campaign-themes-2026-03-20.md`
  - `notes/rjn-leadership-next-steps-2026-03-20.md`

## Folder system (created this cycle)
- `assets/inbox/` — first landing zone for newly received files
- `assets/master/` — approved/canonical masters only
- `assets/derived/` — cutouts/exports/proxy files
- `assets/approval/` — legal/compliance evidence and sign-off snapshots

## Intake naming standard
Use this format for all new drops:
`freshclean_<asset-type>_<angle-or-step>_<version>_<yyyymmdd>.<ext>`

Examples:
- `freshclean_tub_hero_front_v1_20260320.jpg`
- `freshclean_process_step2_addpowder_v1_20260320.mp4`
- `freshclean_bottle_spray_closeup_v1_20260320.jpg`

## Metadata sidecar (required for every new inbound file)
For each inbound file, add a small `.md` sidecar in the same folder:
- sender: Richard or Nicoletta
- received_at: timestamp
- rights_status: cleared / unknown
- external_ready: yes / no
- claim_sensitive: yes / no
- maps_to_shot_ids: list of storyboard shot IDs

## Storyboard shot-binding map
### Board A — Stop Transporting Water
- A01 title: no asset dependency
- A02 logistics burden: icon set or photo comparison (optional inbound)
- A03 waste/load: icon set
- A04 FreshClean reveal: needs tub + spoon + bottle hero assets
- A05 split comparison: needs "old model" + "FreshClean model" visuals
- A06 end card: logo + final lockup

### Board B — Refill Scale
- B01 tub hero: requires master tub front/3-4 angle
- B02 scoop macro: requires spoon+powder close-up
- B03 fill step: requires bottle fill footage/still
- B04 growth grid: internal motion graphic only
- B05 claim frame: legal text + source references in `assets/approval/`

### Board C — 4-Step Routine
- C01 fill with water: bottle/tap asset
- C02 add powder: scoop/drop asset
- C03 shake: bottle handling asset
- C04 spray & clean: spray action asset
- C05 loop/end card: logo + tagline lockup

## Readiness gates
- **Gate 1 (Creative-ready):** all A04/B01/B02/C01–C04 dependencies present in inbox or master
- **Gate 2 (Approval-ready):** claim-sensitive lines matched with legal source docs in `assets/approval/`
- **Gate 3 (Publish-ready):** external_ready=yes for every asset used in final exports

## Next internal action when new files arrive
1. Move raw drop to `assets/inbox/YYYY-MM-DD/`
2. Add sidecar metadata
3. Bind to shot IDs in this file (or v2)
4. Promote approved files to `assets/master/`
5. Export required derivatives to `assets/derived/`

## Current blockers (unchanged)
- Leadership theme selection (for wave-1 focus)
- Legal substantiation for quantitative claims
- Final proof-pack lock for external-facing quantitative copy
