# RJN CHEMICALS

## Brand Identity Summary

Powder is the Solution

## 🎨 COLOR PALETTE

### Exact Color Codes:

RJN Green: #2E7D32
RJN Blue: #1976D2
RJN Yellow: #FBC02D
RJN Purple: #7B1FA2
RJN Red: #D32F2F
Text Charcoal: #2C3E50
White: #FFFFFF

## 🔤 TYPOGRAPHY

Primary Font: Inter (Google Fonts)

Font Weights: 700 (Bold) | 600 (Semibold) | 400 (Regular)

### Hierarchy:

- H1: Inter Bold 700 | 48px
- H2: Inter Semibold 600 | 36px
- H3: Inter Semibold 600 | 24px
- Body: Inter Regular 400 | 16px
- Caption: Inter Regular 400 | 14px

Print Alternative: Helvetica Neue

## 🎯 KEY MESSAGES

"Powder is the Solution"
"1 tub = 1,600 fills, <6p per bottle"
"Less transport, Less storage, Less disposal"
"20+ years FreshClean performance"

## ⭐ BRAND VOICE

- Friendly: Approachable, helpful, use "you" and "we"
- Expert: Confident, data-driven, industry knowledge
- Collaborative: Partnership-focused, provide solutions

## 📋 LOGO GUIDELINES

- Clear Space: Equal to height of "RJN" letters
- Digital Minimum: 120px width
- Print Minimum: 25mm width

### ✅ DO:

- Use clean backgrounds
- Maintain clear space
- Scale proportionally

### ❌ DON'T:

- Stretch or modify
- Use low contrast backgrounds
- Alter molecular structure

## 📞 CONTACT INFORMATION

Address: 5 The Ridgeway, Thorney Lane, Iver, Buckinghamshire, SL0 9HX

Phone: 01753 655076

Email: enquiries@rjnchemicals.co.uk

Website: www.rjnchemicals.co.uk

Director: Ross Stevens

Company Registration: 04234410

## 📁 FILE LOCATIONS

Brand Guide: `/Users/office_mac_2/.openclaw/workspace/RJN-Brand-Identity-Guide-Complete.pdf`

Quick Reference: `/Users/office_mac_2/.openclaw/workspace/RJN-Brand-Quick-Reference.pdf`