# Cleaning Powder Campaign

## Purpose
Build B2B + retail go-to-market and ad creative for concentrated cleaning powder (add water on-site).

## Workflow
1. Drop client brief in `brief/`
2. Build market + ICP research in `research/`
3. Define channel targeting in `targeting/`
4. Draft scripts/hooks/angles in `creative/`
5. Export final plans in `deliverables/`

## Core Buyer Segments (initial)
- Facilities management companies
- Hospitals and healthcare estates
- Airports and transport hubs
- Supermarkets and retail chains
- Contract cleaning firms
- Janitorial distributors/wholesalers

## One-click campaign updates deploy
Publish the current research pack to Cloudflare Pages project `rlni-campaign-updates`:

```bash
CLOUDFLARE_API_TOKEN=YOUR_TOKEN ./scripts/deploy-rjni-updates.sh
```

Optional overrides:

```bash
PROJECT_NAME=rlni-campaign-updates BRANCH=main CLOUDFLARE_API_TOKEN=YOUR_TOKEN ./scripts/deploy-rjni-updates.sh
```

