# RJN Website Content Map Variant — A+C (FreshClean + Water Stewardship)
Date: 2026-03-20
Status: Internal prep draft

## Objective
Build a wave-1 narrative leaning toward category leadership and sustainability authority while keeping a practical product anchor via FreshClean.

## Page architecture

## 1) Homepage
- Hero: FreshClean “just add water” operational story (claim-safe)
- Supporting strip: RJN stewardship commitment and broader impact direction
- CTA set:
  - Primary: Explore Stewardship Story
  - Secondary: Request Product Information

## 2) Stewardship Story Page (pillar)
- Long-form narrative:
  - Why concentrated models matter operationally
  - RJN approach and principles
  - Roadmap placeholders for evidence-backed milestones
- Rich media slots for mini-documentary clips/stills

## 3) Product Detail: FreshClean
- Practical implementation section
- Operations-focused copy with environmental framing kept qualitative
- CTA: Download product overview pack

## 4) Insights / Knowledge Hub
- Article templates:
  - Water stewardship practices in commercial cleaning
  - Transition frameworks for concentrated systems
  - Operational adoption checklists
- Designed for thought leadership + SEO foundation

## 5) Trust & Governance Section
- Governance statement
- Legal/safety standards overview
- Placeholder for approved substantiation references

## 6) Contact / Partnership CTA
- Audience paths:
  - Strategic partnerships
  - Distributor conversations
  - Operations trials

## Messaging hierarchy
1. FreshClean practical utility opens the narrative (A)
2. Stewardship leadership deepens brand authority (C)
3. Invite strategic conversations and pilot dialogues

## Trade-off note (internal)
- A+C builds stronger long-term brand authority.
- A+C likely yields slower short-term B2B conversion than A+B without a dedicated trust/performance product lane.

## Required assets before publish
- Documentary-ready visual story assets
- Legal-approved sustainability wording framework
- Product-proof dataset lock for any performance references
