# FreshClean Website Design Intake Checklist (for Nicoletta handoff)
Date: 2026-03-13

## Why this exists
Richard confirmed Nicoletta will provide the website design direction in a separate Bob Bot chat. This checklist ensures that when the design notes arrive, we can turn them into production-ready files quickly without back-and-forth.

## Capture this immediately from Nicoletta's design message
1. **Page goal (single sentence):** e.g., generate distributor calls, sample requests, or direct purchase.
2. **Primary audience:** facility managers, contractors, distributors, or mixed.
3. **Layout preference:** one-page landing page vs multi-section site map.
4. **Visual style references:** modern/minimal, clinical/professional, eco-sustainability, etc.
5. **Brand direction:** logo lockups, color codes, font preferences, spacing mood.
6. **Mandatory sections:** hero, product breakdown, dilution calculator, proof/case studies, FAQ, CTA blocks.
7. **Claims language limits:** exact wording allowed for performance claims.
8. **Trust elements:** certifications, testimonials, before/after visuals, compliance marks.
9. **CTA destination:** WhatsApp, phone, form, distributor inquiry, quote request.
10. **Technical constraints:** preferred platform (Cloudflare static page), edit ownership, timeline.

## Fast conversion map (design brief -> project files)
- Add incoming notes to: `brief/client-brief-v1-2026-03-12.md` (append dated "Website design addendum").
- Update positioning + hooks in: `creative/survival-kit-one-pager-copy-v1-2026-03-13.md`.
- Update priority and effort gates in: `deliverables/launch-priority-board-v1-2026-03-13.md`.
- Add design dependencies to: `deliverables/asset-manifest-v1-2026-03-13.md`.

## Internal default assumptions (until design notes arrive)
- Keep visual direction clean + operational (white background, high contrast, product-first).
- Keep claim language qualified ("up to 1600 bottles" only with approved context).
- Build mobile-first first draft with concise sections (skimmable for B2B buyers).

## Blockers that still require explicit confirmation
- Final legal/compliance disclaimer text.
- Claim substantiation proof table for dilution/output.
- Approved logo/vector brand pack.

## Ready-to-run once design message arrives
- Create `deliverables/website-wireframe-v1-YYYY-MM-DD.md` from the captured notes.
- Create `creative/website-hero-copy-v1-YYYY-MM-DD.md` with 3 hook variants.
- Create a final QA checklist for claims/compliance before any external publishing.
