# FreshClean Deliverables Status — 2026-03-13

## Quick win (<=15 min)
- Snapshot the missing-assets list so we can nudge Nicoletta/Richard once they're back in the loop.
- Reference point: logo master files, palette codes, claim substantiation, legal disclaimer text, optional hi-res product shots.
- Keep this note handy for the next voice/email check-in so you can read the blockers aloud without hunting files.

## What is already live in the workspace
- Asset manifest (v1) defines available references and Working Design Locks.
- Launch Priority Board (v1) scores the top 3 campaigns and lists early build tasks + decision gates.
- Production plan (v1) sketches the immediate build order for visuals, scripts, motion specs, and QA matrix.
- Survival Kit one-pager copy skeleton (v1) is drafted in `creative/survival-kit-one-pager-copy-v1-2026-03-13.md`.
- Contractor 3-touch sequence (v1) is drafted in `creative/contractor-3-touch-sequence-v1-2026-03-13.md`.
- Distributor demo call script + objection bank (v1) is drafted in `creative/distributor-demo-call-script-v1-2026-03-13.md`.

## Outstanding inputs
1. Vector/logo masters + typography/palette specs to lock the branding.
2. Claim evidence for “up to 1,600 bottles,” ideally a dilution table + assumptions.
3. Legal or compliance text that needs to appear on social/animation outputs.
4. High-resolution stills (front-on tub, bottle, spoon) to feed cleaner vector tracing.
5. Clarification on who is owning inbound lead follow-up (SLA, contact person).

## Decision & follow-up reminders
- Keep “up to 1,600 bottles” qualified-only until dilution evidence is approved; mention this wording in the follow-up.
- Once the approved palette/brand guide lands, copy it into `assets/master/` and update the manifest.
- Flag the compliance/legal copy before any paid media runs.

## New inbound signal (2026-03-13 evening)
- Richard confirmed via voice note transcript that **Nicoletta will share website design direction in a separate Bob Bot chat channel**.
- No new visual assets were detected in workspace during this check, so prep remains in internal-ready mode.
- Internal prep files created to accelerate conversion once her notes arrive:
  - `strategy/website-design-intake-checklist-v1-2026-03-13.md`
  - `deliverables/website-wireframe-blueprint-v0-2026-03-13.md`
  - `creative/website-hero-copy-v0-2026-03-13.md`

## Late loop update (2026-03-13 21:15 GMT)
- Re-checked workspace for fresh Richard/Nicoletta assets or design notes: none found.
- Produced pre-brief website blueprint + hero-copy variants so Nicoletta's incoming direction can be converted to publish-ready structure quickly.
- Current blocker unchanged: legal claim substantiation + disclaimer copy still required before final public-facing website/ad claims.

## Proactive loop update (2026-03-14 09:15 GMT)
- Re-checked workspace + project tree for fresh Richard/Nicoletta campaign messages/assets: **none detected** since the prior loop.
- Added a new internal targeting execution sheet to speed launch once inputs land:
  - `targeting/account-priority-and-messaging-matrix-v1-2026-03-14.md`
- Key value of new sheet:
  - role-based message map (procurement/ops/sustainability)
  - pain-point → proof mapping for claim-safe outreach
  - first-100-account lead scoring model (/25)
  - data schema for a pipeline tracker (ready for CSV conversion)
- Blocker unchanged: legal substantiation + disclaimer copy still required before claim-led external outreach assets can be finalized.

## Proactive loop update (2026-03-14 12:15 GMT)
- Re-checked latest transcript + workspace/project files for fresh Richard/Nicoletta inputs: **none detected**.
- Added a new persona-level ad copy prep file for faster launch execution once approvals land:
  - `creative/persona-ad-hook-bank-v1-2026-03-14.md`
- Upgraded the internal asset checker script from preview mode to actionable report generation:
  - `scripts/campaign-asset-checker.py`
  - output report: `deliverables/asset-check-report-2026-03-14.md`
- Current readiness result (from generated report): all listed reference assets are present in workspace, but blocker inputs remain open (logo master, palette codes, claim substantiation, legal text, optional hi-res stills).
- Blocker unchanged: no claim-led external assets should be finalized until substantiation/disclaimer copy is approved.

## Proactive loop update (2026-03-14 15:15 GMT)
- Re-checked workspace (project tree, latest transcript, and recent file updates) for new Richard/Nicoletta campaign messages/assets: **none detected**.
- Added a production-ready bridge document to convert existing storyboard/script work into shot capture + asset organization execution:
  - `creative/video-shot-list-and-asset-capture-brief-v1-2026-03-14.md`
- New prep output includes:
  - shot-by-shot capture plan for all 3 animation concepts
  - website hero/supporting media capture plan for rapid design handoff once Nicoletta notes arrive
  - standardized file naming + inbox/master/derived asset routing to reduce ingestion friction when new media drops land
  - compliance lock points for qualified claims so legal text can be swapped centrally
- Blocker unchanged: still awaiting claim substantiation/legal wording and brand master assets before external-ready claim-led outputs.

## Proactive loop update (2026-03-14 18:15 GMT)
- Re-checked workspace + latest transcript for new Richard/Nicoletta campaign assets/messages: **none detected**.
- Added a high-speed website assembly framework so Nicoletta’s incoming design direction can be mapped straight into production blocks:
  - `strategy/website-content-block-system-v1-2026-03-14.md`
- New prep output includes:
  - modular page architecture (hero → proof → use cases → CTA)
  - claim-safe copy tiering (Tier A/B/C) to separate publish-now vs approval-gated language
  - reusable hero/CTA/audience blocks with proof placeholders
  - compliance tokens (`{{LEGAL_SHORT}}`, `{{LEGAL_LONG}}`, `{{CLAIM_SOURCE_1}}`) for quick legal text insertion
- Internal decision: keep all pre-brief website build work on **Tier A (non-numeric claim-safe copy)** until substantiation/disclaimer approvals land.
- Blockers unchanged: legal claim substantiation/disclaimer wording + brand master assets still required for final claim-led public outputs.

## Proactive loop update (2026-03-14 21:15 GMT)
- Re-checked workspace, project tree, and latest transcript for fresh Richard/Nicoletta campaign messages/assets: **none detected**.
- Added a short-form ad execution pack to speed launch testing once approvals land:
  - `creative/short-form-cutdown-script-pack-v1-2026-03-14.md`
- New prep output includes:
  - 6s/10s/15s cutdown scripts ready for social edit timelines
  - Tier A (claim-safe) vs Tier B (approval-gated numeric claim) split
  - audience-specific CTA end-frames (ops/procurement/sustainability/distributor)
  - publish guardrails so claim-led variants stay blocked until substantiation/legal text is approved
- Internal decision: prioritize Tier A cutdowns first for initial creative testing and storyboard review; hold Tier B exports pending legal sign-off.
- Blockers unchanged: brand master assets + claim substantiation + legal disclaimer wording are still required before external-ready claim-led publishing.

## Proactive loop update (2026-03-15 09:15 GMT)
- Re-checked campaign workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Added a single-file internal unblocker to reduce decision friction and speed approvals:
  - `deliverables/approval-handoff-pack-v1-2026-03-15.md`
- New prep output consolidates:
  - exact approval decisions needed (claims/legal, brand, product media)
  - owner mapping and immediate activation workstreams (ads, website, sales enablement)
  - handoff folder + filename convention for cleaner incoming asset ingestion
  - one-screen approval checklist to move from prep to production quickly
- Internal decision reinforced: keep all external-ready materials on Tier A claim-safe language only until substantiation/disclaimer text is approved.
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required for claim-led external outputs.

## Proactive loop update (2026-03-15 12:15 GMT)
- Re-checked campaign workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Added a launch-readiness measurement framework to reduce post-approval delay:
  - `deliverables/creative-test-and-measurement-plan-v1-2026-03-15.md`
- New prep output defines:
  - phased test architecture (Tier A pre-approval vs Tier B approval-gated)
  - standardized test-cell naming schema for creative/LP/script alignment
  - KPI thresholds and scale/iterate/pause decision rules
  - compliance lock logic so unapproved numeric-claim variants auto-pause
- Internal execution decision: move forward preparing Tier A test cells with ID conventions now, then switch on Tier B only when substantiation + legal text are approved.
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required before claim-led external outputs.

## Proactive loop update (2026-03-15 12:45 GMT)
- Re-checked workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Captured a quick voice-call brief that enumerates every missing brand/compliance proof file so the next 5-minute check-in can name each blocker confidently (`deliverables/missing-assets-voice-brief-2026-03-15.md`).
- Ran the campaign asset checker and wrote the new snapshot to `deliverables/asset-check-report-2026-03-15.md` so we can quickly see whether anything shifted since the manifest was last updated.
- Drafted a legal + claim substantiation roadmap with owners, evidence checklist, and handoff steps, keeping a log of each qualifying assumption before we unlock Tier B copy (`strategy/legal-claim-substantiation-roadmap-v1-2026-03-15.md`).
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required before claim-led external outputs.

## Proactive loop update (2026-03-15 15:15 GMT)
- Re-checked campaign workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Added an execution-ready lead pipeline tracker template to accelerate day-0 activation once approvals arrive:
  - `deliverables/lead-pipeline-tracker-template-v1-2026-03-15.csv`
- Added a pipeline operating playbook to standardize scoring, status transitions, and compliance gating across outreach prep:
  - `deliverables/pipeline-ops-playbook-v1-2026-03-15.md`
- High-value internal decision: enforce a strict **Tier A only** operating queue (claim-safe variants) and only move rows to Tier B when substantiation + legal copy are approved.
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required before claim-led external outputs.

## Proactive loop update (2026-03-15 18:15 GMT)
- Re-checked campaign workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Added a production-annotated storyboard pack to accelerate editor handoff and cutdown generation once approvals land:
  - `creative/storyboards-production-annotated-v2-2026-03-15.md`
- New prep output includes:
  - frame/timeline-level shot IDs for boards A/B/C
  - built-in Tier A vs Tier B copy lanes for the claim-sensitive storyboard
  - pre-defined 6s/10s/15s/30s cutdown logic and naming conventions
  - legal token placeholders + lock rule for approval-gated numeric claim variants
- High-value internal decision: keep Board B Tier B exports marked `LOCKED_APPROVAL_REQUIRED` in all file names and trackers until substantiation + legal text are approved.
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required before claim-led external outputs.

## Proactive loop update (2026-03-15 21:15 GMT)
- Re-checked campaign workspace + latest transcript for fresh Richard/Nicoletta assets/messages: **none detected**.
- Added a time-boxed launch conversion plan to reduce delay between approvals and first activation:
  - `strategy/post-approval-72h-activation-sprint-v1-2026-03-15.md`
- New prep output defines:
  - hour-by-hour post-approval execution blocks (0-6h, 6-24h, 24-48h, 48-72h)
  - explicit unlock conditions and Tier A/Tier B gating before Hour 0
  - QA and decision gates tied to existing storyboard/test/pipeline docs
  - escalation rules for legal-text mismatch or claim-language regressions
- High-value internal decision: after approvals land, run a strict **soft-activation-first** sequence (limited first-wave launch, then scale only after QA/KPI checks) rather than broad immediate rollout.
- Blockers unchanged: claim substantiation, legal disclaimer wording, and brand master assets remain required before claim-led external outputs.
