# FreshClean Persona Ad Hook Bank v1
Date: 2026-03-14

Purpose: pre-build claim-safe ad/message hooks by buyer persona so launch can start quickly once legal substantiation is confirmed.

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## Procurement / Commercial (cost + logistics)

### Hook options
1. "You’re paying to ship water. FreshClean helps you ship concentrate instead."
2. "Lower delivery burden, fewer bulky bottles, simpler replenishment."
3. "When every site needs stock, concentration protects your margin."

### 1-line body copy variants
- "Move less volume per site and standardise refill supply across your accounts."
- "Concentrated chemistry helps reduce storage pressure and handling overhead."
- "Built for multi-site supply where delivered-cost control matters."

### CTA options
- "Request the delivered-cost comparison sheet"
- "See the contractor economics walkthrough"
- "Get the procurement one-pager"

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## Operations / Site Managers (simplicity + consistency)

### Hook options
1. "Four simple steps. Repeatable across every shift."
2. "Refill on-site, reduce stock clutter, keep teams moving."
3. "Less product chaos, more consistent cleaning workflow."

### 1-line body copy variants
- "Fill, dose, shake, spray—an SOP teams can learn quickly."
- "Designed for busy operations that need clean, repeatable process."
- "A refill workflow supervisors can roll out without retraining drama."

### CTA options
- "Get the 30-second SOP demo"
- "View the refill workflow card"
- "See the shift-ready playbook"

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## Sustainability / ESG (waste + footprint narrative)

### Hook options
1. "Refill and reuse can reduce single-use bottle flow."
2. "Concentrate-first systems can cut packaging and transport pressure."
3. "Move from disposable-heavy supply to a refill routine."

### 1-line body copy variants
- "Support waste-reduction goals with a practical refill model."
- "Fewer disposable containers, cleaner on-site handling habits."
- "A packaging-conscious workflow designed for operational reality."

### CTA options
- "Request the sustainability factsheet"
- "See the footprint assumptions model"
- "Get the ESG-ready summary PDF"

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## Distributor / Channel Partners (throughput + resale fit)

### Hook options
1. "Offer customers concentrated output without bulky-liquid headaches."
2. "A smarter category story: refill, reuse, repeat."
3. "Help contractors scale sites with less transport-heavy stock."

### 1-line body copy variants
- "Position FreshClean as a margin-friendly, logistics-aware alternative."
- "Give buyers a clear refill workflow and easy onboarding story."
- "Pair concentrated supply with practical field-use simplicity."

### CTA options
- "Book the distributor demo script walkthrough"
- "Download the partner launch pack"
- "Get channel-ready talk tracks"

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## Compliance-safe wording rules (keep across all ads)
1. Keep "up to 1600 bottles" only with qualifier/disclaimer until substantiation pack is approved.
2. Avoid absolute claims ("zero waste", "guaranteed savings", "proven disinfection") unless explicitly validated.
3. Where quantified outcomes are shown, attach assumptions note or link to evidence sheet.
4. Keep CTA language factual and avoid implying certification unless confirmed.

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## Internal deployment notes
- Map these hooks into the first 100-account lead tracker by persona tag.
- Use the same hook set across email subject lines, LinkedIn openers, and call intros for message consistency.
- Once legal wording arrives, run a global pass to replace placeholders with final approved phrasing.
