# Claims & brand unblock brief — 2026-03-15

## What still needs to land
- **Brand master assets**: vector logo pack (full & mono), palette swatches, typography stack. Drop into `assets/master/brand-guidelines/` and update the manifest once each file is available.
- **Mask-friendly photography**: front-on tub + bottle + spoon stills (hi-res or layered PSD) so the animators can composite the white background cutouts.
- **Claim evidence** for “up to 1,600 bottles”: dilution chart, time-per-bottle ratio, test conditions, and any qualifier language that keeps the claim substantiated.
- **Legal disclaimer copy**: short-form text for social (Instagram/Reel), one longer version for web/landing, and the master reference for when a Tier B numeric claim is approved.
- **Compliance owner**: confirm who will sign off on the claim substantiation + disclaimer once the evidence is ready (legal, compliance, or marketing). List the name/role here so the handoff is smooth.

## Fresh reminders for the next voice/note check-in
- Read this list aloud so we can name each missing item without hunting files.
- Ask Richard/Nicoletta to confirm the final quantitative proof for the 1,600-bottle claim and to flag any new wording before we go back to legal.
- Keep the Tier A copy on hand (no numeric claims) until the proof + disclaimer are approved; Tier B variants stay blocked until we have the green light and can add `{{CLAIM_SOURCE_1}}` tokens.

## Quick win objective
- Use this brief as a script for the next 5-minute voice check-in with Richard so he can assign a champion for each missing piece.
- Mention that once the assets + copy are in, we already have the checklist for approvals (per `deliverables/approval-handoff-pack-v1-2026-03-15.md`).
