# Facility Manager Survival Kit Plan — 2026-03-13

## Goal
Prepare a streamlined Survival Kit asset that drives qualified downloads + discovery calls for facility managers and estates teams.

## Core components
- **Lead magnet doc:** Checklist + 4-step dilution SOP + ROI mini-calculator (number of bottles saved per wash regime).
- **Landing page:** Simple form → thank-you CTA to book a discovery call + inbound SLA note.
- **Follow-up nudge:** LinkedIn copy + email snippet referencing the kit and sample pilot request.

## Dependencies
1. Brand lock from `assets/master/` (logo, palette, type). Current references provide proportion guidance but need the vector master.
2. Claim substantiation / dilution table for “up to 1,600 bottles” (needed for kit and landing copy).
3. Compliance/legal disclaimer for any paid outreach.
4. Defined inbox/lead-handling owner to promise the discovery call (SLA statement on landing page).

## Build backlog
- [ ] Outline kit checklist sections + calculator inputs (goal: 4–5 bullet items, keep <3 min read).
- [ ] Draft hero copy + subhead emphasizing water/time savings (tie to ROI metric from calculator).
- [ ] Sketch supporting voiceover script (15-second and 30-second versions) referencing existing storyboard notes.
- [ ] Compile reference art (existing bottle/tub/trigger) into `creative/storyboards/facility-kit/` for animators or designers.

## Risk & mitigation
- Risk: Without verified claim evidence, the landing page may need to avoid named numbers; mitigate by using relative language until evidence arrives.
- Risk: Lead response lag; mitigate by prepping a fallback message for manual replies if the SLA owner is offline.

## Next handoff
- Keep this note updated as soon as we receive the brand kit or dilution data.
- When approvals arrive, export the kit via Cloudflare deploy script so marketing assets stay synced with the latest deliverable list.
