# Contractor Loyalty Referrals — 3-Touch Sequence v1
Date: 2026-03-13

## Audience
Contract cleaning owners, operations managers, and regional supervisors.

## Offer framing (draft)
- FreshClean-backed contractor support
- Co-branded proof assets + practical rollout help
- Pilot-first structure before wider commitment

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## Touch 1 — Intro email (Day 0)
**Subject options**
1. Quick idea to reduce refill friction across your sites
2. Could this FreshClean pilot fit your cleaning teams?

**Body (draft)**
Hi {{FirstName}},

Noticed your team supports multi-site cleaning standards where refill consistency can be a headache.

We’re preparing a **FreshClean contractor pilot** focused on:
- simpler refill routines,
- clear dosing guidance,
- and support assets your supervisors can roll out quickly.

If useful, I can share a one-page pilot overview and a short checklist your team can test.

Open to a 15-minute call next week?

Best,
{{SenderName}}

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## Touch 2 — LinkedIn DM / short follow-up (Day 3)
Hi {{FirstName}} — quick follow-up on the FreshClean contractor pilot note.

If refill consistency and supervisor handoff are priorities this quarter, I can send a concise pilot summary and usage checklist.

Worth sending over?

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## Touch 3 — Value bump + close-loop email (Day 7)
**Subject options**
1. Should I close this file for now?
2. FreshClean pilot checklist (happy to share)

**Body (draft)**
Hi {{FirstName}},

Closing the loop in case timing is off.

If helpful, I can still share:
1) the pilot structure,
2) a refill SOP/checklist template,
3) and the supervisor handoff format.

If now isn’t ideal, no problem — I can circle back later in the quarter.

Best,
{{SenderName}}

---

## Objection handling notes (for reps)
- **"We already have a product"** → Position as workflow + consistency improvement, not forced replacement.
- **"No time for rollout"** → Offer pilot with one site + short implementation checklist.
- **"Need proof"** → Share practical SOP structure, measured process outcomes, and approved claim language only.

## Compliance guardrail
Avoid hard performance guarantees until claim substantiation + legal disclaimer copy is signed off.
