# RJN FreshClean — Approval Handoff Pack (v1)
_Date: 2026-03-15_

Purpose: one-stop internal handoff so Richard/Nicoletta can approve and unblock production fast when available.

## 1) Decisions needed (owner + outcome)

### A. Claims & legal (Owner: Richard + legal/compliance)
1. Approve exact claim language tier to use publicly:
   - **Tier A (safe now):** non-numeric benefit language only
   - **Tier B (gated):** “up to 1,600 bottles” with qualifying text
2. Provide mandatory disclaimer copy blocks:
   - `LEGAL_SHORT` (social/video overlays)
   - `LEGAL_LONG` (website/footer/product detail)
3. Provide proof source references for each claim (doc names or links) for internal audit trail.

### B. Brand system (Owner: Nicoletta/design)
1. Logo masters: SVG/AI/PDF (primary + reversed + icon only)
2. Typography spec: heading/body fonts + fallback stack
3. Color system: HEX/RGB/CMYK for primary/secondary/accent + neutrals
4. Visual do/don’t rules for product and icon use

### C. Product/media assets (Owner: Nicoletta or media)
1. High-res product stills (front, 45°, top-down context)
2. Bottle + spoon + powder detail shots (clean background)
3. Optional texture/background plates for ad variants
4. Any existing packaged ad/video files to mine for cutdowns

## 2) Ready-to-activate workstreams once approved

## Workstream 1 — Short-form ads
- Input required: legal tier + disclaimer copy + brand colors/logo
- Ready files:
  - `creative/short-form-cutdown-script-pack-v1-2026-03-14.md`
  - `creative/persona-ad-hook-bank-v1-2026-03-14.md`
- First output after approval: 6s/10s/15s text-locked edit scripts + CTA end-card variants.

## Workstream 2 — Website assembly
- Input required: Nicoletta layout direction + brand tokens + legal tokens
- Ready files:
  - `strategy/website-content-block-system-v1-2026-03-14.md`
  - `deliverables/website-wireframe-blueprint-v0-2026-03-13.md`
  - `creative/website-hero-copy-v0-2026-03-13.md`
- First output after approval: publish-order page copy pack with section-by-section legal-safe variants.

## Workstream 3 — Sales enablement/outbound prep (internal only until approved)
- Input required: approved claim tier + owner for lead response SLA
- Ready files:
  - `targeting/account-priority-and-messaging-matrix-v1-2026-03-14.md`
  - `creative/contractor-3-touch-sequence-v1-2026-03-13.md`
  - `creative/distributor-demo-call-script-v1-2026-03-13.md`
- First output after approval: finalized outreach copy with compliant proof lines inserted.

## 3) Fast handoff folder spec (for incoming drops)

Use this exact structure to minimize rework:

- `assets/inbox/YYYY-MM-DD_from-nicoletta-or-richard/`
- `assets/master/logo/`
- `assets/master/brand/`
- `assets/master/product-photo/`
- `assets/derived/social/`
- `assets/derived/web/`

Filename convention:
`RJN_FreshClean_<asset-type>_<variant>_v01_<YYYYMMDD>.<ext>`

Examples:
- `RJN_FreshClean_logo_primary_v01_20260315.svg`
- `RJN_FreshClean_product_tub-front_v01_20260315.jpg`
- `RJN_FreshClean_legal-disclaimer-short_v01_20260315.txt`

## 4) Approval checklist (single-screen)

- [ ] Claim tier selected (A only / A+B)
- [ ] `LEGAL_SHORT` approved
- [ ] `LEGAL_LONG` approved
- [ ] Claim source references logged
- [ ] Logo master set delivered
- [ ] Color/typography tokens delivered
- [ ] Core product stills delivered
- [ ] Lead follow-up owner + SLA confirmed

## 5) Internal operating rule (locked)

Until claims/legal are approved, all externally publishable outputs remain on **Tier A claim-safe language only**.
No numeric claim-led exports move to external channels before substantiation + disclaimer sign-off.
