# RJN Theme Decision Snapshot (2026-03-22)

## Candidate pairs
- **FreshClean + SanitiserPlus**: Sustainability proof-points (eco concentration, powder efficiency) already documented, animation suite ready, and SanitiserPlus storytelling prepped for industrial buyers.
- **FreshClean + Water Stewardship**: FreshClean sustainability plus the Water Stewardship story (concentrated powders, reduced water/transport) already drafted; legal copy is queued for the environmental claims section.
- **SanitiserPlus + Water Stewardship**: Industrial-strength sanitisation meets verified water credentials; product photography + claims draft is staged.

## Readiness
- Creative assets (brand guide, PDF, animation suite) have been refreshed for each theme path.
- Landing pages exist in multiple variations; ready to publish once a heritage pairing is chosen.
- Campaign kit includes legal-safe guardrails for Water Stewardship + FreshClean sustainability statements, pending the final wording from legal.

## Immediate ask
- Leadership only needs to pick which 2-3 themes to launch so I can trigger the automation that pushes the matching asset bundle + narrative copy onto the next deployment pipeline.
