# 10 B2B-First FreshClean Campaign Ideas for RJN Chemicals

1. **Facility Manager FreshClean Survival Kit** – Launch a downloadable kit (checklists, dosing cheat-sheets, ROI calculator) promoted via LinkedIn Ads and FM newsletters. Include a QR to request a fridge-magnet pack of FreshClean sachets plus a short video from RJN chemist explaining safe dilution.
2. **Compliance Concierge Roadshow** – Offer a free on-site or virtual review of the site’s cleaning schedule vs. UK/EU hygiene regulations (COSHH, BS EN standards). Use email campaigns to facilities databases, follow with personalised proposals showing how FreshClean simplifies reporting.
3. **FreshClean Sustainability Challenge** – Invite hospitality and office cleaning teams to log how much single-use plastic they save by switching to concentrated FreshClean powder. Publish leaderboard and reward winners with branded refill stations.
4. **Contractor Loyalty Referrals** – Partner with cleaning contractors by offering them trade pricing, co-branded case studies and a "FreshClean Certified" badge they can show on their website. Provide digital marketing templates contractors can use when pitching RJN-supported cleaning protocols.
5. **Schools Clean & Calm Week** – Target schools with a campaign emphasising gentle, low-odor chemistry plus teacher-friendly sampling kit. Include downloadable parent communication templates showcasing RJN’s safety and sustainability story, and a hotline for facilities teams.
6. **Hospitality Odour & Image Reset** – Run a mini video series showing how FreshClean keeps lobbies, restrooms and kitchens smelling fresh without harsh fumes. Promote via Instagram/LinkedIn for hospitality directors, with CTA to schedule a 15-min "smell audit".
7. **Office Shield Days** – Offer offices a free deep-cleaner-and-disinfectant bundle for high-touch zones, accompanied by digital signage assets emphasising employee wellbeing ("FreshClean keeps our desks ready for hybrid work"). Use targeted LinkedIn Sponsored Content and direct mail.
8. **Food Production CIP Support** – Create a technical whitepaper and case study showing how FreshClean powder integrates with CIP cycles, emphasising validated log reduction and residue-free rinsing. Distribute through trade associations (Food & Drink Federation) and direct eDM to plant managers.
9. **Distributor Demo-in-a-Box** – Ship RJN-branded demo kits (sample sachets, dosing pump, ROI postcard) to independent wholesalers and FM distributors, encouraging their sales reps to run in-person or virtual demos with end-user prospects.
10. **FreshClean Innovation Lab Webinar Series** – Monthly 20-minute sessions where RJN chemists unpack one pain point (e.g., scale removal, odour control, sustainability claims). Promote through LinkedIn Events, partner networks and follow-up nurture sequences with sample offers.
