# RJN Website Content Map Variant — A+B (FreshClean + SanitiserPlus)
Date: 2026-03-20
Status: Internal prep draft

## Objective
Build a wave-1 site narrative that balances sustainability-positioned innovation (Theme A) with conversion-oriented industrial trust (Theme B).

## Page architecture

## 1) Homepage
- Hero: FreshClean concentrated story (claim-safe)
- Secondary banner: SanitiserPlus trust and operational reliability
- CTA set:
  - Primary: Request Specification Pack
  - Secondary: Book 15-minute Product Fit Call

## 2) Solutions Overview
- Segment tiles:
  - Contract Cleaning
  - Healthcare Estates
  - Transport/High-Footfall Sites
- Each tile pairs:
  - Efficiency/process angle (A)
  - Trust/compliance angle (B)

## 3) Product Detail: FreshClean
- Story-led section: “Concentrated format, practical deployment benefits”
- Usage workflow visual
- FAQ with claim-safe wording
- CTA: Download handling/use guide

## 4) Product Detail: SanitiserPlus
- Trust-led section: “Built for high-duty environments”
- Process consistency + operational confidence narrative
- Safety/compliance placeholder block for legal-approved language
- CTA: Request technical discussion

## 5) Proof & Resources Hub
- Placeholder for legal-approved substantiation documents
- Download cards:
  - Specification sheets
  - Implementation checklist
  - Procurement summary

## 6) Contact / Lead Capture
- Short qualification form by sector and use-case
- Routing logic:
  - Distributor enquiry
  - Direct B2B account enquiry
  - Product support

## Messaging hierarchy
1. Lead with practical concentrated-format story (A)
2. Reinforce trust + reliability for operations buyers (B)
3. Convert with low-friction technical CTA

## Required assets before publish
- Legal-approved claim and disclaimer blocks
- Final product-proof data sheet pack
- Confirmed logo/palette masters for final UI polish
