# FreshClean Short-Form Cutdown Script Pack v1
Date: 2026-03-14
Status: Internal prep (claim-safe variants prioritized)

Purpose: Pre-build 6s/10s/15s ad cutdowns so the team can ship testing creatives quickly once legal + brand inputs are finalized.

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## Usage rules
- Use **Tier A** scripts immediately for internal previews (no numeric claims).
- Use **Tier B** scripts only after legal approves qualifier text.
- Keep final frame for logo + CTA swap once master brand assets land.

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## 1) 6-second bumper cuts (high-frequency retargeting)

### Cut 6A — Logistics pain
**VO/Subtitles:**
"Still shipping water? Mix on-site with FreshClean."

**On-screen sequence:**
1. `Still shipping water?`
2. `Mix on-site with FreshClean`
3. `Refill. Reuse. Repeat.`

### Cut 6B — Simplicity hook
**VO/Subtitles:**
"Fill. Add. Shake. Spray. Done."

**On-screen sequence:**
1. `Fill`
2. `Add`
3. `Shake`
4. `Spray`

### Cut 6C — Sustainability hook
**VO/Subtitles:**
"Less packaging. Less freight. Same cleaning routine."

**On-screen sequence:**
1. `Less packaging`
2. `Less freight`
3. `Simple refill workflow`

---

## 2) 10-second cuts (problem → solution)

### Cut 10A — Operations manager
**VO:**
"Warehouses are full and teams are rushed. FreshClean keeps it simple: mix on-site, refill reusable bottles, and standardize cleaning across shifts."

**Text sequence:**
1. `Storage pressure + rushed teams`
2. `Mix on-site`
3. `Refill reusable bottles`
4. `Standardize every shift`

### Cut 10B — Procurement
**VO:**
"Pay for cleaning chemistry, not transported water. FreshClean helps reduce delivery and packaging load with concentrated powder refills."

**Text sequence:**
1. `Pay for chemistry, not water`
2. `Concentrated powder system`
3. `Lower delivery + packaging load`

### Cut 10C — Distributor enablement
**VO:**
"Need a cleaner sales demo? Show one tub, one spoon, and reusable bottles. FreshClean is easy to explain and easy to trial."

**Text sequence:**
1. `Demo-ready system`
2. `Tub + spoon + reusable bottles`
3. `Easy to explain. Easy to trial.`

---

## 3) 15-second cuts (social prospecting)

### Cut 15A — Tier A (claim-safe, no numeric output)
**VO:**
"Traditional liquids force you to transport, store, and handle more volume. FreshClean uses concentrated powder mixed on-site with a simple refill process your team can repeat daily. Fewer logistics headaches. Cleaner operations."

**Text sequence:**
1. `Traditional liquid = logistics drag`
2. `FreshClean concentrated powder`
3. `Mix on-site`
4. `Simple refill routine`
5. `Fewer logistics headaches`

### Cut 15B — Tier B (qualified output claim)
**VO:**
"FreshClean is built for high output. One tub can produce up to 1600 bottles, depending on dilution and use case. Measure, add water, shake, and clean with a standardized refill workflow."

**Text sequence:**
1. `Built for high output`
2. `Up to 1600 bottles per tub*`
3. `Measure • Add water • Shake`
4. `Standardized refill workflow`
5. `*Depends on dilution/application`

### Cut 15C — Facility manager training angle
**VO:**
"New staff? No problem. FreshClean gives you a four-step workflow that is easy to train and easy to audit: fill, add, shake, spray. One routine across all sites."

**Text sequence:**
1. `Easy to train`
2. `Easy to audit`
3. `Fill • Add • Shake • Spray`
4. `One routine across sites`

---

## 4) CTA end-frames (swap by audience)
- **Operations:** `Standardize cleaning across every site.`
- **Procurement:** `Reduce packaging and delivery burden.`
- **Sustainability:** `Support lower-waste cleaning operations.`
- **Distributors:** `Book a FreshClean demo workflow.`

---

## 5) Edit-ready export checklist
1. Keep headline-safe area centered for 1:1 and 9:16 crops.
2. Use one master timeline with nested 6s/10s/15s variants.
3. Lock subtitle style once brand fonts/colors are approved.
4. Do not publish Tier B variants until claim substantiation + legal text are approved.
5. Append approved legal string in final 1.5 seconds where required.

---

## 6) Open inputs required before external publishing
- Vector logo + final palette
- Approved claim substantiation for numeric output wording
- Final legal disclaimer text block(s)
- Final CTA destination (form URL / call booking path)
