# FreshClean Voiceover + On-Screen Script Pack v1
Date: 2026-03-13

Use with `storyboards-v1-2026-03-12.md`. Each script is built for 20–30s cuts and can run voiceover + subtitles.

---

## Animation 1 — Stop Transporting Water

### 20s cut (tight)
**VO:**
"Most cleaning products make you ship water. That means more pallets, more plastic, and more cost. FreshClean changes that. Use concentrated powder, mix on-site, refill reusable bottles, and keep performance high. Stop transporting water. Reduce waste. Save money."

**On-screen text (sequence):**
1. `STOP TRANSPORTING WATER`
2. `More pallets. More plastic. More cost.`
3. `Mix on-site with FreshClean powder`
4. `Reduce Waste. Save Money.`

### 30s cut (explanatory)
**VO:**
"Traditional liquid cleaners are mostly water, so you pay to store and move weight you already have on site. FreshClean uses concentrated powder and a simple refill workflow. Add water, dose accurately, and clean with reusable spray bottles. Fewer deliveries, less packaging pressure, and a leaner cleaning operation. Stop transporting water."

**On-screen text (sequence):**
1. `Traditional liquid = transport-heavy`
2. `Storage + freight + packaging burden`
3. `FreshClean: concentrated powder system`
4. `Add water on-site. Refill. Reuse.`
5. `Reduce Waste. Save Money.`

---

## Animation 2 — 1 Tub = Up to 1600 Bottles

### 20s cut (sales)
**VO:**
"One FreshClean tub can produce up to sixteen hundred bottles, depending on dilution and use case. Scoop, add water, shake, and go. That’s concentrated output without the transport and storage drag of premixed liquids."

**On-screen text (sequence):**
1. `1 Tub = Up to 1600 Bottles*`
2. `Scoop` → `Add water` → `Shake`
3. `High output. Lower logistics load.`
4. `*Depends on dilution ratio and application`

### 30s cut (proof-first)
**VO:**
"FreshClean is built for output efficiency. A single tub can deliver up to sixteen hundred spray bottles when diluted to spec for the task. Teams measure with one spoon, add water on-site, and standardise refills across locations. More usable product from less shipped volume."

**On-screen text (sequence):**
1. `Built for output efficiency`
2. `Measure with one spoon`
3. `Standardise refills across sites`
4. `Up to 1600 bottles per tub*`
5. `*Verify final claim against approved dilution table`

---

## Animation 3 — Easy to Use & Refill

### 20s cut (training)
**VO:**
"FreshClean is easy to train and easy to repeat. Step one: fill with water. Step two: add FreshClean powder. Step three: shake. Step four: spray and clean. Refill, reuse, repeat."

**On-screen text (sequence):**
1. `1. Fill with water`
2. `2. Add FreshClean`
3. `3. Shake`
4. `4. Spray & clean`
5. `Refill. Reuse. Repeat.`

### 30s cut (ops-friendly)
**VO:**
"When teams are busy, consistency matters. FreshClean gives supervisors a simple four-step process they can roll out fast: fill, dose, shake, spray. Fewer product variants to manage, cleaner stock control, and repeatable cleaning standards across shifts."

**On-screen text (sequence):**
1. `Simple 4-step workflow`
2. `Fast team onboarding`
3. `Cleaner stock control`
4. `Consistent results across shifts`
5. `Refill. Reuse. Repeat.`

---

## Segment-tailored end lines (swap into any cut)
- **Facilities/Operations:** `Standardise refills across every site.`
- **Procurement:** `Lower delivered cost per usable litre.`
- **ESG/Sustainability:** `Cut packaging and freight footprint.`
- **Cleaning supervisors:** `Train once. Repeat daily with confidence.`

## Compliance guardrails (must keep)
- Keep "up to 1600 bottles" as a qualified claim until dilution evidence is approved.
- Avoid medical/disinfection efficacy claims unless backed by approved technical documentation.
- Ensure subtitles exactly match approved legal wording in final export.
