# RJN Cleaning Powder Campaign — Status Update
Date: 2026-03-19
Type: Proactive internal prep loop

## What changed this cycle
1. **Asset readiness re-check completed**
   - Ran `scripts/campaign-asset-checker.py`
   - New snapshot: `deliverables/asset-check-report-2026-03-19.md`

2. **Theme decision pack upgraded (v2)**
   - Added `strategy/campaign-theme-decision-brief-v2-2026-03-19.md`
   - Consolidates current campaign direction into 3 options with:
     - audience focus
     - storyboard direction
     - legal-safe guardrails
     - internal recommendation (A+B first, C as phase 2)

## Message/asset intake check (Richard/Nicoletta)
- Re-checked workspace and campaign tree for fresh, campaign-specific inputs from Richard/Nicoletta during this loop.
- **No new direct campaign message or asset drop detected** requiring file integration in this run.

## Active blockers (unchanged)
- Leadership to pick campaign pair for first launch wave.
- Legal substantiation approval for quantitative sustainability/efficacy claims.
- Final product-proof dataset lock for external-facing copy.

## Next internal prep queued
- Draft claim-safe copy variants for the selected pair once leadership chooses (A+B, A+C, or B+C).
- Pre-map website blocks to selected pair so deployment can happen within one edit pass.
