# FreshClean Research Summary

This pack captures the practical research you asked for and lives inside `projects/cleaning-powder-campaign/research/` as markdown follows:

- **Competitor messaging matrix:** `competitor-matrix.md` compares 9 UK/EU B2B cleaning brands, clarifying the tone and channels they use to win facility, hospitality and contract cleaning buyers.
- **Acquisition channels:** `acquisition-channels.md` highlights the nine tactics these brands rely on (LinkedIn/education, trade shows, distributor bundles, sustainability storytelling, etc.) so we can mirror the ones with the highest intent for RJN.
- **Campaign ideas:** `campaign-ideas.md` contains 10 ready-to-run RJN FreshClean plays. They cover lead magnets, sustainability challenges, contractor loyalty, schools, offices, CIP-heavy food plants and more.
- **Execution plan:** `execution-plan.md` lays out a 30-day rollout with separate low- and medium-budget tracks; week-by-week actions accelerate awareness, nurture and conversion.
- **Outreach templates:** `outreach-templates.md` gives prewritten subject lines, benefit bullets and CTAs for facilities, hospitality, schools, offices and contractors.

Next steps: pick 2–3 campaign ideas from the `campaign-ideas` list, slot them into the plan (low or medium budget), and start deploying the templates as personalised outreach. Let me know if you’d like the plan turned into a task tracker or Trello board.
