# FreshClean Storyboards v1 (Based on received references)

## Visual reference lock (applies to all 3 animations)
- **Spray bottle**: tall white body, green trigger head, green collar, blue lower label band.
- **Tubs**: white round small tub + white rectangular larger tub with handle.
- **Spoon**: bright pink measuring spoon (small relative scale).
- **Style**: flat/clean infographic, white backgrounds in core explainer scenes, minimal/no shadows.
- **Fonts**: Avenir or Helvetica (fallback: Inter only in drafts).

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## Animation 1 — Stop Transporting Water (20–30s)

### Scene 1 (0:00–0:03)
**Visual**: Bold title on white.
**Text on screen**: `STOP TRANSPORTING WATER`

### Scene 2 (0:03–0:11)
**Visual**: Traditional system
- Pallets of premixed liquid bottles
- Truck icon loading + moving
- Warehouse rack icons
- Overlay icons: CO2 cloud, plastic bottle waste, £ cost

**Optional microcopy**:
- `Transporting water`
- `More plastic waste`
- `Higher costs`

### Scene 3 (0:11–0:18)
**Visual**: Clean transition to FreshClean kit
- 1 x FreshClean tub
- Pink spoon scoop
- 2 x reusable spray bottles
- White backdrop + light blue/green motion accents

### Scene 4 (0:18–0:26)
**Visual**: Side-by-side comparison
- Left: truck + pallets + many disposable bottles
- Right: single tub + reusable trigger bottles

**End text** (0:26–0:30):
`Reduce Waste. Save Money.`

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## Animation 2 — 1 Tub = Up to 1600 Bottles (20–30s)

### Scene 1 (0:00–0:04)
**Visual**: Hero shot of FreshClean tub centered.

### Scene 2 (0:04–0:08)
**Visual**: Pink spoon scoops powder.
**Text**: `Measure with one spoon`

### Scene 3 (0:08–0:13)
**Visual**: Tall spray bottle appears under tap, water fill line rises.
**Text**: `Add water + FreshClean`

### Scene 4 (0:13–0:24)
**Visual**: Single bottle duplicates into tidy rows/grids, number counter climbs.
Counter pace idea: 1 → 25 → 100 → 400 → 800 → 1600.

**Final text** (0:24–0:30):
`1 Tub = Up to 1600 Bottles*`
`*Depending on dilution ratio and use case`

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## Animation 3 — Easy to Use & Refill System (20–30s)

### Scene 1 (0:00–0:06)
**Icon + bottle visual**: Bottle under tap
**Text**: `1. Fill with water`

### Scene 2 (0:06–0:12)
**Visual**: Pink spoon adds powder
**Text**: `2. Add FreshClean`

### Scene 3 (0:12–0:18)
**Visual**: Bottle shakes (simple 2-frame wobble)
**Text**: `3. Shake`

### Scene 4 (0:18–0:24)
**Visual**: Bottle sprays on floor icon / surface tile
**Text**: `4. Spray & clean`

### End frame (0:24–0:30)
`Refill. Reuse. Repeat.`

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## Production notes
- Keep all text high contrast and readable on mobile (min 52 px for 1080x1080 headline).
- Build master in 1920x1080 then adapt safe area for 1080x1080 crop.
- Avoid over-detail on product labels; preserve recognizable shape + colors.
- Add legal check for any cost/usage claim before final render export.
