# FreshClean Production Plan (Draft)

## Immediate next steps
1. Build visual kit from brand references (typography, color map, icon set, product outlines)
2. Draft storyboard frames for all 3 animations
3. Write on-screen text + voiceover-safe script variants (short/medium)
4. Create motion spec (timings, transitions, scene lengths)
5. Prepare delivery matrix for 1080x1080 + 1920x1080 exports

## Targeting tracks (for sales/adaptation)
- B2B facilities buyers: hospitals, airports, supermarkets, contract cleaning firms
- Distribution partners: janitorial wholesalers, hygiene suppliers
- SME/commercial cleaners: smaller tub packs + refill model

## Core value angles to test in messaging
- Stop paying to transport water
- Lower freight + storage load
- Reduce plastic waste through refill/reuse model
- Simple 4-step dilution workflow

## Risk checks
- Verify proof/evidence behind all performance claims
- Validate region-specific compliance wording
- Keep visual proportions faithful to product references
