# Facility Manager FreshClean Survival Kit — One-Pager Copy v1
Date: 2026-03-13

## Purpose
Draft copy skeleton for a downloadable lead magnet that converts facilities decision-makers into discovery calls.

## Format
- A4 PDF (print + digital)
- 1-page quick guide + optional 2nd page appendix (dilution table once approved)

## Headline options
1. **FreshClean Survival Kit for Busy Facility Managers**
2. **Reduce Refill Waste. Keep Cleaning Standards High.**
3. **A Practical Daily SOP for Safer, Smarter Refills**

## Sub-head
A practical checklist and SOP guide for teams using concentrated cleaning powder systems in high-traffic sites.

## Section 1 — Why this kit matters (top block)
- Keep hygiene quality consistent across shifts.
- Reduce avoidable refill waste and storage burden.
- Standardise refill routines so audits are easier.

## Section 2 — 5-step daily refill SOP (center block)
1. Confirm bottle/tub integrity and dispenser cleanliness.
2. Measure powder to approved dose ratio.
3. Add water in the correct sequence and volume.
4. Label, date, and place in designated storage point.
5. Log refill and exceptions for supervisor review.

> Note: Insert approved dilution table once substantiation is supplied.

## Section 3 — Shift-lead checklist (tick-box strip)
- [ ] Correct product + location matched
- [ ] PPE and safe handling followed
- [ ] Dose ratio checked
- [ ] Refills logged
- [ ] Exceptions escalated

## Section 4 — ROI mini snapshot (simple math)
- Time saved per refill cycle (template field)
- Estimated monthly bottle output (template field)
- Waste/transport reduction notes (template field)

## Section 5 — CTA
**Book a 15-minute FreshClean setup review**
- Walkthrough of SOP fit for your site type
- Refill workflow optimization suggestions
- Trial planning support

CTA button copy options:
- **Book My Setup Review**
- **Get a Site-Specific Refill Plan**

## Compliance/claims placeholder
- Keep all performance statements non-absolute until legal + evidence approval.
- Keep “up to 1,600 bottles” only as qualified wording with final disclaimer text.

## Metadata block (footer)
- Version: v1 draft
- Owner: RJN campaign prep
- Review required: Richard/Nicoletta (claims + legal)
