# FreshClean Missing Asset Brief — 2026-03-14 12:45 UTC

**Purpose:** Handy quick-reference for the next voice note/check-in with Richard or Nicoletta so blockers can be read aloud without hunting files.

## Blockers needing input
1. **Logo masters** (`.svg`, `.ai`, transparent `.png`) so we can lock the primary branding lockups.
2. **Palette + typography specs** (HEX/RGB/CMYK, approved typefaces) to confirm color usage for animation/storyboards.
3. **Claim substantiation** for “up to 1,600 bottles” (dilution table + assumptions) before we go public with that number.
4. **Legal disclaimer language** for social/video/tag text so we can embed compliance copy with claim-led assets.
5. **Optional hi-res stills** (front-on tub, bottle, spoon) if Nicoletta wants vector tracing or cutouts with cleaner edges.

## Optional prep notes
- While we wait on these, keep building assets that do not require the final claim (e.g., general cleaning benefits, sustainability points).
- Once logo/palette land, copy them under `assets/master/` and update the manifest so automation knows where to look.
- If legal/disclaimer copy arrives separated, flag it in the manifest under a new section so the automation script can highlight it immediately.
