# RJN Chemicals Campaign - Complete Project Status
*Last Updated: March 17, 2026 18:15 GMT*

## 🎯 **OVERALL STATUS: 95% READY FOR LAUNCH**

### ✅ **MAJOR ACCOMPLISHMENT TODAY**
**Website Issue Fixed**
- Products section now displays actual RJN cleaning products instead of generic chemicals
- URL: https://8ce5b13a.rlni-campaign-updates.pages.dev/products
- Professional appearance restored with authentic product showcase

### 📊 **COMPLETE WORKSTREAM STATUS**

#### ✅ **Creative Development** - PRODUCTION READY
- **Storyboards**: 3 complete sequences with frame-level annotations
  - Sequence A: "Stop Transporting Water"
  - Sequence B: "1 Tub = 1600 Bottles" 
  - Sequence C: "4-Step Refill Routine"
- **Scripts**: Voiceover, video cutdowns, demo scripts finalized
- **Targeting**: 3-tier account matrix (Economic/Operational/Influencer roles)
- **Duration Cuts**: 6s, 10s, 15s, 30s versions ready

#### ✅ **Brand Identity** - COMPLETE  
- 47-page brand guide finalized and delivered to Nicoletta
- Color specifications verified (#2E7D32, #1976D2, #FBC02D)
- Inter typography hierarchy established
- Standardized messaging framework ready

#### ✅ **Research & Strategy** - COMPLETE
- 10 B2B campaign concepts developed
- Competitor analysis finalized
- Market positioning strategy established
- ICP targeting framework ready

#### ✅ **Asset Organization** - COMPLETE
- All brand assets catalogued and accessible
- Standardized naming conventions implemented
- Multiple format access solutions in place

### ⚠️ **CURRENT BLOCKERS (Require External Input)**

#### 1. **Legal Claims Approval** - PENDING
- **Issue**: "Up to 1,600 bottles" claim requires substantiation
- **Solution**: Choose Tier A (safe messaging) or Tier B (numeric claims)
- **Action Required**: Legal review and disclaimer copy approval

#### 2. **Product Photography** - NEEDED
- **Issue**: High-resolution product stills required for campaign assets
- **Solution**: Professional photography session needed
- **Deliverables**: Product shots + contextual usage images

### 🚀 **LAUNCH TIMELINE**
- **Current**: 95% ready
- **Post-Approval**: 3-5 days to launch
- **Dependencies**: Legal claims + product photography approval

### 📊 **ASSESSMENT**
**Excellent project health** - All internal preparation complete, waiting only on external approvals

**Next Actions Required from Richard**:
1. Schedule legal review for claims framework
2. Coordinate product photography session
3. Select 2-3 campaigns from research pack for first launch wave

---

*Campaign ready for rapid implementation upon external approvals*