# Distributor Demo-in-a-Box — Call Script + Objection Bank v1
Date: 2026-03-13

## Call objective
Book a short demo with distributor account reps and move to trial planning.

## 20-second opener
"Thanks for taking the call — we’re preparing a FreshClean demo-in-a-box aimed at helping reps show a cleaner refill workflow quickly, with practical support assets for end users. I’d like to understand whether this fits your current customer conversations."

## Discovery questions (pick 3–5)
1. Which customer segments ask most about refill efficiency and consistency?
2. What usually blocks trial conversion after first product interest?
3. How do your reps currently explain dilution/SOP without overcomplicating it?
4. What proof points do buyers ask for before they trial?
5. What support materials do reps wish they had in their demo packs?

## Value points (draft)
- Fast-to-understand refill process story (visual + checklist format)
- Rep-ready demo inserts that reduce explanation burden
- Pilot support flow that helps move from conversation to trial start

## Close ask
"Would a 20-minute rep demo be useful next week so we can pressure-test this against your active accounts and adapt the pack before rollout?"

## Follow-up template (after call)
- Recap top 2 pains raised
- Confirm demo date/time
- Share demo pack outline
- List any proof/compliance items pending approval

## Objection bank
### 1) "Our reps already have too many products to pitch."
Response: Keep this as a lightweight workflow story; use short insert cards and one clear use case per segment.

### 2) "Customers ask for proof we can’t verify quickly."
Response: Use only approved claim language; include substantiation references once legal/evidence pack is locked.

### 3) "We can’t commit to a big rollout now."
Response: Propose a small pilot cohort (limited accounts, fixed timeline, clear success criteria).

### 4) "Training time is limited."
Response: Provide micro-training format (single-page SOP + short walkthrough).

## Internal guardrails
- No absolute claim language until evidence/legal pack approved.
- Keep “up to 1,600 bottles” in qualified form only.
- Capture every objection in tracker for iteration.
