# Brief Intake Template

- Product name:
- SKU sizes (industrial / small tubs):
- Price points + target margins:
- Geography to target first:
- Compliance/safety docs (SDS, certifications):
- Proof points (cost saving, freight reduction, plastic/water reduction):
- Competitors to beat:
- Brand tone/style:
- Existing media assets:
- Budget + timeline:
- Success metric (leads, trials, distributor deals, direct sales):
