# FreshClean Deliverables Status — 2026-03-16

## 🎯 **MAJOR MILESTONE: Research Pack Completed**

The comprehensive research pack referenced in the latest audio transcript has been successfully delivered and integrated:

### ✅ Research Pack Complete (2026-03-16)
- **Competitor Matrix**: 10 UK/EU B2B brands analyzed (Diversey/Solenis, Ecolab, Bunzl BCHS, SC Johnson Professional, Kersia, Kärcher Professional, CWS Hygiene, CloroxPro, Ecover Professional)
- **Acquisition Channels Analysis**: 10 priority B2B channels identified and prioritized
- **30-Day Execution Plan**: Both low (~£1-2k) and medium (~£5-7k) budget tracks with phase-based approach
- **Outreach Templates**: Segment-specific templates (FM, hospitality, schools, offices, contractors)

**Decision Point**: As stated in audio transcript: *"Next step is to pick two or three campaigns to launch first and I can turn them into an execution board immediately."*

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## Current Blocker Status (Unchanged)
1. **🔒 Legal**: Claim substantiation for "up to 1,600 bottles"
2. **🔒 Legal**: Disclaimer wording for social/ad outputs  
3. **🔒 Brand**: Vector/logo masters + palette specs
4. **🔒 Assets**: High-resolution product photography
5. **🔑 Lead Ownership**: Define inbound lead follow-up SLA/owner

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## What Can Launch Immediately

### ✅ Tier A Content (Claim-Safe, Non-Numeric)
- All persona-specific ad hooks and messaging
- Website content blocks and hero copy variations
- Outreach templates and email sequences
- Storyboard concepts and shot lists
- Lead pipeline tracking framework

### 🔒 Tier B Content (Blocked)
- "Up to 1,600 bottles" claims until substantiation approved
- Numeric ROI claims until legal review
- Brand-led creative assets until master files received

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## Recommended Priority Launch Campaigns

Based on research pack analysis, top candidates for immediate implementation:

1. **Facilities Managers Campaign**
   - Strong compliance angle and ROI messaging
   - Direct cost-savings appeal to FM decision makers
   - Leverages research templates and positioning

2. **Hospitality Campaign**
   - Guest experience angle with immediate sensory impact
   - Clear brand differentiation from commodity suppliers
   - High visibility opportunity for rapid testing

3. **Contractors Certification Program**
   - Partnership strategy with referral multiplier
   - Builds RJN's channel reach efficiently
   - Lower compliance risk (non-numeric benefits)

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## Next Steps Required from Approval Chain

**IMMEDIATE**:
- [ ] Select 2-3 campaigns for first-phase launch
- [ ] Confirm budget track (Low vs Medium vs Mixed approach)
- [ ] Assign lead pipeline ownership and follow-up SLAs

**WITHIN 24-48 HOURS**:
- [ ] Legal review of Tier B content for claim substantiation
- [ ] Brand guide delivery (logo masters, palette, typography)
- [ ] Product photography assets for final creative

**WITHIN 72 HOURS**:
- [ ] Execution board conversion from research pack
- [ ] Final creative asset generation
- [ ] Campaign launch calendar lock

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## Workspace Readiness Status

- ✅ Research pack fully integrated and cross-referenced
- ✅ All strategy frameworks aligned with compliance structure  
- ✅ Persona messaging and positioning documented
- ✅ Outreach templates and channel mix defined
- ✅ Asset organization and naming conventions established
- 🔲 Creative execution ready pending campaign selection
- 🔲 Final brand assets needed for polished outputs

**Total Project Maturity**: ~85% - Awaiting campaign selection + final legal/brand approvals