# RJN Chemicals Campaign Priorities — 2026-03-19

## Objective
Present 2–3 campaign packages that leverage the new website, animation suite, and brand identity assets so leadership can pick a go/no-go path (and we can release build-ready deliverables once they do).

## Candidate campaign concepts
1. **FreshClean Sustainability Story** – highlight the water-efficient formulation plus the animation suite "Just Add Water" narrative for social/paid, supported by the brand guide color story.
2. **SanitiserPlus Industrial Trust Loop** – B2B lead-gen focus, emphasising certification badges, product specs, and a downloadable specification sheet.
3. **Water Stewardship Mini-Documentary** – long-form piece for thought leadership, tying RJN chemicals to environmental impact, with stills drawn from the brand ID package.

## Dependencies
- Leadership needs to nominate which two campaigns move forward and allocate creative/resourcing bandwidth.
- Legal/SAF compliance to sign off the claimed sustainability messaging (align with RM data).
- Final product info verification (FreshClean, SanitiserPlus, Virucidal) before creative assets go live.

## Immediate next steps
- Prep the leadership briefing (slides + asset deck) using the note above plus `notes/campaign-priority-matrix.md` as the supporting material.
- Align the animation suite clips with the FreshClean storyline so we can deliver polished cuts once the campaign is approved.
- Queue the RJN content migration plan for whichever campaign wins so the website, social, and animation stack are consistent.
