RJN CHEMICALS BRAND SPECIFICATIONS
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Powder is the Solution

1. COLOR PALETTE
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Color Name          Hex Code      Usage
RJN Green           #2E7D32       Primary brand color
RJN Blue            #1976D2       Secondary, links
RJN Yellow          #FBC02D       Highlights, CTAs
RJN Purple          #7B1FA2       Premium features
RJN Red             #D32F2F       Alerts
Text                #2C3E50       Primary text
White               #FFFFFF       Backgrounds


2. TYPOGRAPHY
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Primary Font: Inter (Google Fonts)
Font Weights: Bold (700), SemiBold (600), Regular (400)

Hierarchy:
- H1: Bold 700, 48px
- H2: SemiBold 600, 36px
- H3: SemiBold 600, 24px
- Body: Regular 400, 16px
- Caption: Regular 400, 14px

Print Alternative: Helvetica Neue


3. KEY MESSAGES
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• "Powder is the Solution"
• "1 tub = 1,600 fills, <6p per bottle"
• "Less transport, Less storage, Less disposal"
• "20+ years FreshClean performance"


4. BRAND VOICE
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Friendly: Approachable and helpful
Expert: Confident and data-driven
Collaborative: Partnership-focused


5. LOGO GUIDELINES
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Clear Space: Equal to height of "RJN" letters
Digital Minimum: 120px width
Print Minimum: 25mm width

DO:
- Use clean backgrounds
- Maintain clear space
- Scale proportionally

DON'T:
- Stretch or modify
- Use low contrast backgrounds
- Alter molecular structure


6. CONTACT INFORMATION
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Phone: 01753 655076
Mobile: 07798 526353
Email: enquiries@rjnchemicals.co.uk
Address: 5 The Ridgeway, Thorney Lane, Iver, Buckinghamshire, SL0 9HX
Director: Ross Stevens
Company Registration: 04234410
Website: www.rjnchemicals.co.uk


FILES CREATED:
- RJN-Brand-Specifications.pdf (Simple, readable version)
- RJN-Brand-Identity-Guide-Complete.pdf (Full guidelines)
- RJN-Brand-Quick-Reference.pdf (Essentials only)
- RJN-Brand-Identity-Text.html (Web view)