# RJN FreshClean — Post-Approval 72-Hour Activation Sprint (v1)

Status: Internal prep only (execution starts only after approvals listed below are confirmed)

## Purpose
Compress the first 72 hours after approvals so campaign launch work starts immediately with minimal coordination overhead.

## Required unlocks before Hour 0
1. Claim substantiation approved (incl. numeric proof wording and assumptions).
2. Legal disclaimer copy approved (short + long variants).
3. Brand system approved (logo master, palette, font guidance).

If any of the above is missing, run Tier A only (claim-safe) and keep Tier B assets locked.

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## Sprint timeline

### Hour 0-6 — Lock and stage
- Copy approved legal text into canonical files:
  - `deliverables/legal-disclaimer-v1.txt`
  - `deliverables/claim-substantiation-approval-log-v1.md`
- Update tokenized copy docs by replacing placeholders (`{{LEGAL_SHORT}}`, `{{LEGAL_LONG}}`, `{{CLAIM_SOURCE_1}}`).
- Confirm file-naming convention and move incoming masters to `assets/master/`.
- Run asset checker and snapshot:
  - `deliverables/asset-check-report-YYYY-MM-DD.md`

Output gate:
- "Launch-ready source pack" validated in one folder tree with no placeholder legal tokens left in approved variants.

### Hour 6-24 — Produce and QA core launch set
- Export/edit first-pass creative set:
  - Storyboard A/B/C primary variants (30s + cutdowns 15s/10s/6s)
  - Tier A always exportable; Tier B only if claim approvals include numeric claim language.
- Build website from block system + wireframe blueprint:
  - Hero, proof strip, use-case modules, CTA forms.
- Prepare sales enablement handoff:
  - Update pipeline tracker rows for first 20 target accounts.
  - Attach matching script variant IDs.

QA checklist:
- Legal copy appears exactly as approved in every relevant asset.
- No unapproved numeric language in Tier A outputs.
- All assets follow naming schema and version tags.

### Hour 24-48 — Test-cell launch preparation
- Assemble test cells from `creative-test-and-measurement-plan` IDs.
- Map each test cell to:
  - creative variant ID
  - landing page variant ID
  - script/call variant ID
  - target persona and channel
- Finalize launch tracker statuses in `lead-pipeline-tracker-template`.

Decision gate:
- If QA pass rate <95%, freeze scale and resolve defects before activating additional cells.

### Hour 48-72 — Soft activation and optimization loop
- Activate first wave (Tier A baseline + approved Tier B where permitted).
- Track early KPI signals:
  - CTR, lead form completion, booked demo rate, qualified-lead ratio.
- Apply scale/iterate/pause rules from measurement plan.
- Open issue log for any claim/compliance or asset inconsistency.

Escalate immediately if:
- Legal text mismatch appears in any published variant.
- Any asset reverts to unapproved claim language.

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## RACI (light)
- **Richard:** claims/legal owner + final go/no-go on Tier B unlock.
- **Nicoletta/design:** brand system + layout direction + visual consistency check.
- **Campaign ops (internal):** asset routing, QA, tracker hygiene, launch cell mapping.

## Execution principles
1. One source of truth per decision (no duplicate legal text variants).
2. Tier A remains always-on fallback if Tier B gets blocked.
3. Version every output; never overwrite without changelog note.
4. Any claim ambiguity defaults to conservative wording until clarified.

## Immediate pre-work completed by this plan
- Post-approval sequence now defined by hour blocks.
- Gate logic tied to existing docs (storyboards, test plan, pipeline tracker).
- Risk controls included so speed does not break compliance.