# RJN Leadership Next Steps (2026-03-20)

## Context
Leadership still needs to confirm which of the three campaign pillars (FreshClean sustainability, SanitiserPlus industrial, Water Stewardship) we should build first. Legal clearance on sustainability claims is also pending.

## Strategic follow-up work
1. **Decision tracker** – Keep a compact tracker (this file is a start) listing the three pillars, their supporting data points, and ready deliverables so we can show progress at the next leadership sync.
2. **Delivery map** – Once a theme is picked, spin up the content map + animation plan already drafted on 2026-03-20 (fresh/pink/green version). Map assets to channels (leadership slides, website hero, targeted email) and note dependencies (legal, studio availability).
3. **Legal & compliance** – Schedule a quick review with legal to approve the environmental claims before any copy-heavy outputs go live (FreshClean and Water Stewardship claim verification especially).
4. **Sign-off ritual** – Prepare a slide or doc showing: (a) theme choice, (b) why it matters to RJN, (c) deliverables we will ship. That will reduce friction at the next leadership call.

## Reminder for next proactive loop
- Check if leadership has chosen a theme and if legal responded.
- If both are green, mark the chosen pillar(s) and spin the deliverables queue.
