# Research Pack Completion Notice — 2026-03-16

## Research Pack Successfully Delivered

The comprehensive research pack referred to in the latest transcript has been completed and is now integrated into the campaign workspace. The pack includes:

### ✅ Completed Research Deliverables

**1. Competitor Matrix Analysis**
- File: `research/competitor-matrix.md`
- Coverage: 10 major UK/EU B2B cleaning brands
- Analysis points: messaging, proof points, B2B differentiators, channels used
- Key insights for positioning strategy

**2. Top Acquisition Channels Analysis**  
- File: `research/acquisition-channels.md`
- Coverage: 10 priority B2B acquisition channels for UK/EU market
- Analysis: LinkedIn/trade shows vs distributor partnerships
- Strategic recommendations for campaign launch

**3. 30-Day Execution Plan (Low & Medium Budget Tracks)**
- File: `research/execution-plan.md`
- Two budget tracks: ~£1-2k vs ~£5-7k
- Phase-based approach: Positioning → Launch → Engagement → Conversion
- Specific tactics per phase and channel mix

**4. Outreach Templates**
- File: `research/outreach-templates.md`
- Target segments: Facilities managers, hospitality, schools, offices, contractors
- Consultative tone with clear next steps
- Customizable with site/KPI variables

### Integration Status

All research files have been:
- ✅ Added to the campaign research repository
- ✅ Cross-referenced with existing strategy docs
- ✅ Aligned with Tier A/Tier B content structure
- ✅ Linked to compliance and approval workflows

### Next Decision Point Required

As indicated in the latest audio transcript: *"Next step is to pick two or three campaigns to launch first and I can turn them into an execution board immediately."*

### Recommended Immediate Decision

The research pack suggests focusing on 2-3 campaigns prioritized for launch:

1. **Facilities Managers Campaign** - Strong compliance hook, clear ROI messaging
2. **Hospitality Campaign** - Guest experience angle, immediate visual/smell impact  
3. **Contractors Certification Program** - Partnership approach, referral multiplier effect

### Ready for Implementation

With this research complete, the campaign can now:
- Convert into structured ad creative and landing content
- Generate persona-specific storyboards and scripts
- Activate targeted outreach sequences
- Build measurement dashboards and KPI tracking

### Compliance Status Reminder

- 🔒 Tier B numeric claims still require legal substantiation before launch
- 🔒 Brand master assets still required for final creative outputs
- 🔑 Tier A (non-numeric) content can proceed immediately