# FreshClean Animation Brief (v1)
Date: 2026-03-12

## Objective
Create up to 3 short animations (20–30 sec each) explaining FreshClean cleaning system:
- Problem with traditional liquid cleaners
- How FreshClean powder system works
- Key benefits: cost, transport, waste reduction

## Brand + Style
- Typography: Avenir or Helvetica
- Palette: green, white, blue
- Accents: pink spoon, yellow/colour-coded bottles when relevant
- Style: flat, clean, modern, graphic
- Avoid: gradients, textures, shadows, complex backgrounds, cartoon style

## Product Accuracy Requirements
Use real product proportions and forms from reference assets:
- Tub shape + handle
- Tall spray bottle shape
- Green trigger spray
- Label style
- Pink measuring spoon
Proportions:
- Bottle tall relative to tub
- Spoon small relative to tub
- Tub slightly wider than bottles

## Animation 1 — Stop Transporting Water
- Scene 1: Title "STOP TRANSPORTING WATER"
- Scene 2: Traditional system visualized (shelves, pallet, truck) + emissions/plastic/cost icons
- Scene 3: Transition to FreshClean (tub, powder, pink spoon, two bottles on white background)
- Scene 4: Left vs right comparison
- End message: "Reduce Waste. Save Money."

## Animation 2 — 1 Tub = Up to 1600 Bottles
- Scene 1: FreshClean tub
- Scene 2: Pink spoon scoop
- Scene 3: Bottle appears, add water
- Scene 4: Multiply to visual mass (up to 1600)
- Final: "1 Tub = Up to 1600 Bottles"

## Animation 3 — Easy to Use & Refill
- Step 1: Fill with water
- Step 2: Add FreshClean
- Step 3: Shake
- Step 4: Spray and clean
- Optional end text: "Refill. Reuse. Repeat."

## Deliverables
- MP4 outputs
- Formats: 1080x1080 and/or 1920x1080
- Use cases: website, CRM newsletter, social, presentations, sales materials

## Pending Inputs
- Product photos/references (e.g., IMG_0799.jpeg, Colorreference.png)
- Logo files and exact color codes (HEX/RGB)
- Confirmation of legal claim support for "up to 1600 bottles"
