# RJN Chemicals Brand Quick Reference

*For designers and content creators | Quick access to essential guidelines*

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## Logo Files Available
- `rjn-logo-circular-2026-03-16.jpg` - Clean molecular logo
- `rjn-brand-guidelines-2026-03-16.jpg` - Full specifications  

## Essential Colors (Copy/Paste)
```
RJN Green: #2E7D32
RJN Blue: #1976D2  
RJN Yellow: #FBC02D
RJN Purple: #7B1FA2
RJN Red: #D32F2F
Text: #2C3E50
White: #FFFFFF
```

## Typography
**Primary**: Inter (Google Fonts)
- Headers: Inter Bold 700 / Semibold 600
- Body: Inter Regular 400
- Minimum size digital: 16px / Print: 10pt

## Logo Rules
- Clear space: = height of RJN letters
- Minimum size: 120px digital / 25mm print
- Never stretch or modify
- Always use on clean backgrounds

## Key Messages
- "Powder is mixed at point of use"
- "1 tub = 1,600 fills, <6p per bottle"
- "Less transport, Less storage, Less disposal"
- "20+ years FreshClean performance"

## Voice & Tone
- **Friendly**: Approachable, helpful
- **Expert**: Confident, data-driven  
- **Collaborative**: Partnership-focused
- Avoid jargon, use "you" and "we"

## Imagery Style
- White backgrounds, soft lighting
- Product-focused, clean, minimal props
- Professional, high-quality (300 DPI print-ready)
- Show environmental benefits visually

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**Keep this for quick reference during content creation**